HOW TO CHOOSE THE DOMAIN NAME OF YOUR COMPANY WEBSITE

 If you are going to develop a website for your company , one of the choices you have to make is the domain name. What is the domain name? Does the web domain influence the SEO positioning of our page?

It is logical that you have many doubts and questions about what could be the best domain name for your website . Although this is a task that you will normally decide and not your web design and development company, we want to give you some advice so that you can choose a domain appropriately.

Keys to choose the domain name of your website

To choose a domain name, you must take into account several aspects.

1. Your company name

There are companies that are very clear that the domain name has to be the name of their company. This makes it easier for people to easily identify you and find you on Google.

This is for cases where your trademark matches your business name. Because sometimes your company name is one and the name by which your brand is known is another. In these cases, it is preferable to use the trademark.

By the way, it is not advisable to add the initials SL or SA to your domain, since they only refer to the legal form and this is of no use at a commercial level.

2. Keywords

Putting the keywords of what you sell on your domain may seem attractive, but it has some risks. For starters, SEO today is not like it used to be. Google is getting smarter and better than a page that uses the domain with the exact keywords you want to rank for will not necessarily position you better.

In addition, another risk of using keywords in the domain is that users do not identify your brand well. They are very generic names and that carries risks of other people competing with you, buying different extensions with the same keywords.

For example, if you are an online computer store, and you buy a domain called "shoppingcomputers.com", maybe someone will come and buy the domain "Buy computers.es", so your brand is not very differentiated.

3. Your location

There are companies that only sell in Spain and others that have an international vocation. The domain extension (.com, .es, .net, etc.) is important to some extent. For example, if you want to sell abroad as well, it is not recommended that you use the .es, since that will limit you more to the Spanish market. On the other hand, if you do not sell abroad, it may interest you.

In any case, buying a generic domain with a .com or .net extension can be beneficial in either case.

4. Domain name provider

There are those who use the same domain name provider with which they have contracted the hosting. And others buy the domain in another company and point it to the hosting server where their website is hosted.

Whatever the case, this is an action that your web development company can do for you so that your page is properly configured with the domain pointing to the corresponding server and with the correct DNS.

5. The size

Ideally, the domain name should not be an excessively long word. Think that if someone wants to write the name of your website directly in the browser, if the name is long and confusing it will be more difficult.

Try to make it easier for your clients with a one or two word domain name to make it easier. Also, if you sell several types of products and services, it is always better that the domain is something more generic and not too specific.

Buy my domain on WordPress, Wix, Blogger and the like?

If you have your website on a cloud platform, instead of your own hosting, you will see that these tools let you buy a web domain online. Now, this implies some complications, because it is not always easy to transfer a domain from these pages to another provider when you want to switch to your own hosting.

The recommended thing in your case is to buy the domain name directly in the same hosting with which you are going to have the web hosted, something that will make the process much easier.

We can help you in any case if you want to create a website for your company. But remember that the domain is a product that you pay for year after year, even if the price is very low (around 12 euros per year).

 marketingmediaweb  divinebeautytips  techcrunchblog  nanobiztech   globalmarketingbusiness

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